American book giant Barnes and Noble has announced it's slashing the price of its Nook Simple Touch GlowLightereader to sub-£50, a first for a device in the back-lit reading class.

The firm already took the axe to the non-light up Nook Simple Touch earlier this year as its price was cut from £79 to a rock bottom £29 - less than the cost of two pizzas.

At the same time the GlowLight was reduced to £69 from £109, but from today it sports the even lower price of £49 - or in TechRadar pizza terms, just over three large ones - you're welcome.

We quizzed Barnes and Noble on the reason for dropping its prices so drastically, but the firm denied it had anything to do with poor sales.

Jim Hilt, MD for Barnes & Noble told us that the firm was looking to provide "affordable access of digital devices and digital content to consumers" and had witnessed that consumers wanted "a premium device at a competitive price point".

The Nook range of ereaders and tablets still have a hill to climb here in the UK, as the brand is still relatively unknown in the sea of Amazon Kindle and Google Nexus devices.

via TechRadar