Sony: Original PS4 Design Was 'Totally Different'

PlayStation 4's chief designer Tetsu Sumii has stated that the next-gen console was initially "totally different" than the machine we know today. "When we started the product design for PS4, we didn’t start by thinking about what the shape would be," Sumii said. "It was more about how we were going to create a new brand identity through the product." He did not elaborate further.

To that end, Sumii's design revolved around change. "I think the PlayStation brand image needs to be changed a little bit, as it’s a new console, and we have to show what we’re pointing towards for the future," he said. "So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment, but the company as a whole."

Also important to the design were simplicity and a pleasing view from every angle. Sumii said, "I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That’s my thinking.... “I think about the horizontal, not just the vertical. I think about the 360 degree view. The reverse should be beautiful, too."

Do you think Sumii nailed it?

via IGN

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